IR data download
  • SWOT
  • Activation plans
  • Recruitment of
    instructors & operating
    team

Techminton SWOT

  • External factorsInternal factors
  • STRENGHT
    It can be enjoyed by people of all ages and gender, and can be played easily
    With the faster sense of speed than badminton, it is possible to experience exhilarating feelings in the hands.
    Moreover, it is possible to sufficiently enjoy the appeals of the game even in a small space. It is an indoor sport.
  • WEAKNESS
    The level of recognition is low with inadequate activities of club members.
  • Opportunity
    It can induce interest and intrigue in a sport with new concept, particular, given the continuous increase in the interest of people in health and sports.
    There is an increase in the opportunities to engage in leisure activities by the general public through the implementation of the 5-working day week system. Accordingly, it is possible to achieve stable income once the number of the members reaches a prescribed level.
  • SO
    By inducing the children and adolescents in their growth phase, it is possible to improve their physique, stamina, ability to concentrate and growth in body height, and relieve stress.
    . It is also possible to use the space efficiently because courts can be put into a relatively small space. Since it is space-intensive sport, the overall quantity of exercise performed is relatively substantial without having to impart physical impact on the body, that is, excessive burden on the joints.
  • WO
    Due to the small number of the dedicated gymnasiums, the level of activities of club members as well as the level of recognition is low. The Association will excavate star athletes and increase the level of recognition at the same time by regularly holding national Techminton tournaments, and activate the club member activities by opening on and off-line cafés, and establishing website.
  • THREAT
    The establishment of gymnasium is influenced by the locational factors and it takes substantial amount of time in recruiting regular members after the opening of the gymnasium.
  • ST
    Promotions are focused on marketing activities by means of leaflets, banners and fliers. Seasonal changes do not have effect on the game since it is an indoor sport.
  • WT
    Events are executed with the sponsorship by the headquarters through the harmonious communications between the headquarters and branch offices. Recruit the members quickly by introducing the social commerce system.

Activation plans

  • 20082008foundation / Product development / Product launching
  • 20092009Increase in the level of recognition / Increase in supply quantity / Launching of follow-up products / Reinforcement of promotions
  • 2010~20112010~2011Secure the club member base / Expansion of educational centers / Plan various tournaments
  • 2021~Present2021~Present2021~PresentActivation of the base of daily life sports / Sports marketing & brand promotions /Hold tournaments for each of the city and municipality units / Expansion into the overseas daily life sports market

Recruitment of instructors & operating team

  • Qualification requisites
  • Operating format
    / Planning
  • Fill in the application
Korea

Operating 3 gymnasiums as of March, 2016

5-year plan for Techminton
  • 2016 – 68
  • 2019 – 2644
  • 2017 – 536
  • 2020 – 5260
  • 2018 – 1072
  • (NUM:school,gym)

The size of the sports industry will grow to 100 billion Won by 2020

China

Planning to hold demonstrations of Techminton in China
in 2016 and currently seeking strategic partner

Indonesia

Planning to hold demonstrations of Techminton in Indonesia
in 2016 and currently seeking strategic partner

USA

Planning to hold demonstrations of Techminton in USA
in 2016 and currently seeking strategic partner

Sports forever! Sports industry is the future of Korea.

daily life sport

Current status of the badminton teams in Korea (as a daily life sport)

DivisionClubs registered with the National Federation of Badminton of Korea
Seoul416
Busan151
Daegu75
Inchon72
Gwangju94
Daejeon51
Ulsan97
Gyunggi395
Gangwon112
Chungbuk87
Chungnam54
Jeonbuk126
Jeonnam133
Gyeongbuk81
Gyeongnam175
Jeju53
Total2,172
Clubs estimated by the Ministry of Culture, Sports and Tourism
Total : 4,406

Current status of the badminton teams in Korea (as a daily life sport)

<2009-12> Sports and Tourism

  • registered playerMore than 163,682
  • people(year)More than 491,046

*Estimated at 3 times the number of the registered athletes (family, etc.)

Survey on the actual status of the participation in national daily life sports and analysis data of Statistical Yearbook of Korea

  • Badminton population
  • Techminton population
  • 150

*Estimated at 750 billion Won at the per capital expenditure of 500,000 Won
(Reference material: Comparative analysis and means of expansion of the distribution of sports facilities for each of the regions, Na, Sang-joon, Department of Sports, Graduate School of Hanyang University, 2010)

Level of participation and ranking of daily life sports

Level of participation in national daily life sports

<’Sports White Paper 2009’ by the Ministry of Culture, Sports and Tourism>

  • 1st:mountain climbing
  • 1st:soccer
  • 1st:track & field/jogging
  • 1st:badminton

Collection of the rankings of daily life sports for each of the years

years 1st 2st 3st 4st 5st 6st
1986 track & field / jogging soccer gymnastics / skipping rope mountain climbing tennis badminton
1989 gymnastics/skipping rope soccer track & field / jogging mountain climbing basketball badminton
1994 track & field / jogging gymnastics / skipping rope mountain climbing bowling basketball tennis
1997 mountain climbing basketball gymnastics / skipping rope badminton swimming bowling
2000 mountain climbing gymnastics / skipping rope basketball soccer body building swimming
2003 track & field / jogging mountain climbing body building gymnastics / skipping rope swimming soccer
2006 mountain climbing soccer track & field / jogging badminton body building gymnastics / skipping rope
2008 walking body building mountain climbing soccer badminton swimming

Collection of the rankings of daily life sports for each of the years

<Sports White Paper 2009’ by the Ministry of Culture, Sports and Tourism>

  • badminton332
  • golf310
  • table tennis250
  • tennis246
  • ice hockey332
  • baseball(hitting)180
  • baseball(pitching)164
  • soccer150
  • volleyball115

Potential for the growth of Techminton is very high!

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